The best business research you'll ever do is a 30-minute conversation with someone who already paid you.

 

GET MY SCRIPT FOR SOLOPRENEURS WHO WANT TO UNDERSTAND WHAT THEIR CLIENTS ACTUALLY NEED

THEN USE THOSE CONVERSATIONS TO SHARPEN YOUR POSITIONING, IMPROVE YOUR OFFERS, AND RECONNECT WITH THE PEOPLE YOU WANT TO WORK WITH.

 

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Your clients already know what you need to know to sharpen your positioning, improve your offers, and get better at talking about what you do.

 

You just haven't asked them yet.

 

A listening tour is a structured round of conversations with the people you most want to work with: current clients, past clients, and potential ones.

 

Done right, these conversations tell you more than any survey, course, or competitor analysis ever will.

 

 

 

What's inside

 
→ A flexible outreach message you can adapt for current clients, past clients, and potential clients
 
→ A 30-minute interview script organized around the moments that matter most: the struggle, the trigger, the decision
 
→ Prompts for adding your own questions where the universal ones run out
 
→ A post-interview debrief and pattern tracker so you know what to do with what you heard
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I'm Sarah Duran, a fractional COO and the founder of Fruition Initiatives.

I've been running my own business for over a decade, and I'm still in it, not advising from the other side of some exit. Still figuring it out, still adapting, still doing the work alongside my clients.

I run a listening tour in my own business every year or two. This script is what I actually use: the questions, the outreach message, the debrief.


I built it because I kept getting more useful information from one honest conversation with a client than from any amount of time spent writing copy or guessing at positioning.

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