tools, resources, and support for
who hustle smarter...not harder
Whether you call yourself a freelancer, consultant, or solopreneur...
you work on your own terms.
You also wear all the hats 🎩 🤠 🪖
...make all the decisions 🧐 👍🏻 👎🏻
...and solve all the problems 🛠 🤬
When you're a small shop, it can be hard to prioritize your time and resources to actually get things done and take your work to the next level
(or even get it off the ground).
You can keep guessing, testing, and getting advice from people who have no idea what you're going through...
you can get the support you need from someone who has been through the solopreneur gauntlet,
so you can stop wishing and start doing.
fru · i · tion
The point at which a plan or project is realized.
Fruition Initiatives combines operational expertise, project strategy, and coaching to help solopreneurs bring their goals to fruition.
I'M SARAH DURAN
I’ve been there... figuring everything out alone, learning what works and doesn’t work for my clients, constantly refining my business model to give me what I need in life.
I built a six-figure freelance business from scratch.
I started my company, Fruition Initiatives, to help people and organizations turn their ideas into action – to bring their goals to fruition.
I’m an operational expert and have been a project strategist for over a decade. I’ve designed and led projects for a variety of organizations, helped businesses refine systems and processes, and provided support to educators, entrepreneurs, and leaders.
By day I'm a freelance project manager for companies and universities, by night (j/k...actually also by day) I'm a solopreneur coach and content creator who helps solopreneurs live up to their highest potential.
I take my expertise as a consistent six-figure freelancer and combine it with my background in curriculum design, facilitation, and coaching to give you the support you need to get what you need out of solopreneurship EVERY. 👏🏻 DAY. 👏🏻
What people say about working with me
So...how can I help?
Content, tools, challenges, and community to help you on your solopreneur journey.
The Fruition Blog
Strategies, tips, and real-talk for freelancers, consultants, and solopreneurs.
The Hustler's Manifesto
My exclusive Substack publication where I publish content you won't find anywhere else.
The Freelance Revolution Podcast
Join me and fellow freelancer, Leah Meyers for real-deal info on living the freelance lifestyle.
Be the Boss of Your Time Challenge
Your time is a commodity, learn how to leverage it like any other resource for your business.
Apparel and accessories for the hustlers in your life, including you.
My book will give you the fastest, straightest, cheapest path to independent work and money in the bank
Step-by-step guidance + professional templates to help you do your best work in less time.
Solopreneur Start-up Roadmap
The course that gives you a step-by-step plan to launch your business in less than an hour. No venture capital, fancy website, or MBA needed.
Conversation to Contract
The course that gives you a seamless process for landing your ideal clients and spotting the nightmare ones from a mile away.
An outside perspective + individualized accountability.