THE
FRUITION
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Strategies, tips, and real-talk 
for freelancers and solopreneurs

 

How To Focus on What’s Important and Actually Get It Done

 

In 1954 President Eisenhower cited the juxtaposition between importance and urgency in his famous quote, “I have two kinds of problems, the urgent and the important. The urgent are...

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SMART Goals Are so 2019… Do This Instead

SMART goals: specific, measurable, achievable, relevant, and time-bound. Google “Goal Setting,” and this is the first thing that comes up. It is the standard for how everyone from your...

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How to Make Yourself Indispensable as a Freelancer

I approach my work in a way that makes me indispensable to my clients so that I become an integral part of their team. And becoming an integral part of their team makes me indispensable because...

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5 Rules for Effective Meetings

Meetings have been a big topic lately. It seems like everyone is trying to figure how to have less of them so that people have time to focus on the actual work.

I can’t tell you how many...

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How to Brainstorm

Have you ever had a client who hired you to complete a project, but it turns out they actually have no idea what they want?

Often people will go straight toward a “goal” without...

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How to Make Sure Every Project is Good Fit Upfront

Have you ever had an introductory meeting with a client where you walked away feeling great about the project and then…

  • your proposal falls flat?
  • you get the job but the client’s...
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Project Planning 101

Orient around the goals

Always start your planning process by making sure that you and your stakeholders are clear on the goals of the project. As you are making programmatic and logistical...

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