In 1954 President Eisenhower cited the juxtaposition between importance and urgency in his famous quote, “I have two kinds of problems, the urgent and the important. The urgent are...
THE
FRUITION
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Strategies, tips, and real-talk
for freelancers and solopreneurs
Is Your Business Unique to You?
Oct 04, 2023
As businesses of one, solopreneurs have the power to create work that is custom-tailored to their definition of freedom, the lives they want to live, and their specific talents.
Where 9-5 jobs ask...
SMART Goals Are so 2019… Do This Instead
Dec 29, 2022
SMART goals: specific, measurable, achievable, relevant, and time-bound. Google “Goal Setting,” and this is the first thing that comes up. It is the standard for how everyone from your...
Turn Your Skills Into Dolla Bills
Jun 17, 2022
I’m what people refer to as a generalist. Project management is a skill set that is replicable across all content areas and applications. That doesn’t mean I am the best fit for any...
How To Take a REAL Vacation When You Work for Yourself
May 24, 2022
When you work for yourself, by yourself, “time off” can be a bit of a paradox—you can be much more flexible about having “time off” day-to-day, but it can be...
3 Reasons Freelancing Makes Me a Better Parent
Apr 04, 2022
Being a working parent has never been easy. Traditional work scenarios are designed for people without boundaries and constraints with performance (explicitly or implicitly) tied to long workdays...
Four Ways to Reboot Your Business Model
Dec 27, 2021
There are as many types of solopreneur business models as there are solopreneurs. When you work for yourself, by yourself, you can reinvent what you do whenever you want.
That’s...
Six Ways To Start Thinking Like a Boss
Oct 29, 2021
Traditional employment conditions us to be dependent.
When you work for other people, they take care of you. Your paycheck goes into your account and has already been taxed, your 401K has...
When You're Addicted to Entrepreneurship Success Has Nothing to Do with Money
Jul 26, 2021
Entrepreneurship is a risky business. (Pun intended.)
About 20% of businesses will close in their first year and only 50% will survive past the five-year mark.
And that’s just the actual...
The Antidote to Languishing Isn’t Focus, It’s Idleness
Jun 22, 2021
For the last month or so I’ve found it incredibly difficult to be productive.
This is not common for me — I love my job, I love my work, and I love “getting things done.”...
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Author
Sarah Duran
Founder and CEO
I've designed and led projects for a variety of organizations, helped businesses refine systems and processes, and provided support to educators, entrepreneurs, and leaders. I have a passion for helping people and organizations reach their highest potential.
