In 1954 President Eisenhower cited the juxtaposition between importance and urgency in his famous quote, “I have two kinds of problems, the urgent and the important. The urgent are...
THE
FRUITION
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Strategies, tips, and real-talk
for freelancers and solopreneurs
4 Design Mistakes That Are Holding You Back
Apr 25, 2023
It has been called many things: entrepreneurial spirit, thinking outside the box, an affliction to authority, an inventor’s mind, big-picture thinking…
Some symptoms include seeing...
Have You Outgrown Your Business Model?
Mar 07, 2023
I’m an accidental entrepreneur. Ten years ago, I quit my job and started doing contract work while I figured out what to do next. I never wanted to work for myself, but I knew my nine-to-five...
Freelancers Will Reshape the Market in 2023
Jan 26, 2023
The way work has been done has changed so much over the last few years. We’ve seen remote work become normal, people choose meaning over money, and independent talent take hold as a mainstay...
SMART Goals Are so 2019… Do This Instead
Dec 29, 2022
SMART goals: specific, measurable, achievable, relevant, and time-bound. Google “Goal Setting,” and this is the first thing that comes up. It is the standard for how everyone from your...
Why Freelancers are Recession-Proof (And how to turn uncertainty to your favor)
Nov 15, 2022
As we stare down the barrel of another recession, I am incredibly grateful that I work for myself.
When you work for other people, you put your life in their hands. When you lose your job, you...
Not My Circus - How To Stay in Your Lane as a Freelancer
Aug 22, 2022
Freelancers naturally care about the overall success of their clients. We love to solve problems, deliver outstanding products, and bring projects to fruition that wouldn’t have...
Male Freelancers Make More (Shocker). Here's What to do About It.
Jul 20, 2022
The gender pay gap is not news to anyone. Men have always been paid more than women, and in modern times this discrepancy continues despite assurances that equality has prevailed.
Most of...
Turn Your Skills Into Dolla Bills
Jun 17, 2022
I’m what people refer to as a generalist. Project management is a skill set that is replicable across all content areas and applications. That doesn’t mean I am the best fit for any...
How To Take a REAL Vacation When You Work for Yourself
May 24, 2022
When you work for yourself, by yourself, “time off” can be a bit of a paradox—you can be much more flexible about having “time off” day-to-day, but it can be...
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Author
Sarah Duran
Founder and CEO
I've designed and led projects for a variety of organizations, helped businesses refine systems and processes, and provided support to educators, entrepreneurs, and leaders. I have a passion for helping people and organizations reach their highest potential.
