When you work for yourself, by yourself, “time off” can be a bit of a paradox—you can be much more flexible about having “time off” day-to-day, but it can be...
THE
FRUITION
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Strategies, tips, and real-talk
for freelancers and solopreneurs
Turn Your Skills Into Dolla Bills
Jun 17, 2022
I’m what people refer to as a generalist. Project management is a skill set that is replicable across all content areas and applications. That doesn’t mean I am the best fit for any...
Four Ways to Spring Clean Your Business
May 04, 2022
Spring is finally here, and with it comes that age-old desire to refresh things. Cleaning up something that may be a little dusty, letting things go that no longer serve you, refreshing things...
3 Reasons Freelancing Makes Me a Better Parent
Apr 04, 2022
Being a working parent has never been easy. Traditional work scenarios are designed for people without boundaries and constraints with performance (explicitly or implicitly) tied to long workdays...
Competitors Are Your Greatest Untapped Asset
Mar 03, 2022
Thinking about your competition can feel incredibly threatening to even the most seasoned entrepreneur. We like to think that our product, service, or skillset is unique. When we see someone doing...
Freelancing Is More Secure Than Your Day Job
Jan 31, 2022
Most people believe that being employed by someone else is the most stable and consistent way to provide for themselves and their families. That’s one of the main reasons that the vast...
Four Ways to Reboot Your Business Model
Dec 27, 2021
There are as many types of solopreneur business models as there are solopreneurs. When you work for yourself, by yourself, you can reinvent what you do whenever you want.
That’s...
Funnels Aren’t for Freelancers. Here’s a Better Strategy.
Nov 29, 2021
Freelancers tell me all the time that they want “better” clients. Clients who value them, pay them what they’re worth, and give them the freedom to do what they love. Clients...
Six Ways To Start Thinking Like a Boss
Oct 29, 2021
Traditional employment conditions us to be dependent.
When you work for other people, they take care of you. Your paycheck goes into your account and has already been taxed, your 401K has...
How to Manage a Freelance Workforce
Oct 05, 2021
The freelance workforce has been growing steadily for decades and it’s estimated that The Great Resignation will add 10 million more people to the self-employed. With more people...
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Author
Sarah Duran
Founder and CEO
I've designed and led projects for a variety of organizations, helped businesses refine systems and processes, and provided support to educators, entrepreneurs, and leaders. I have a passion for helping people and organizations reach their highest potential.
